BRADFORD'S Broadway shopping centre is encouraging shoppers to share the love this Valentine's Day with a new digital initiative.

Between 11am and 5pm on February 10, people will be able to have their photos taken with loved ones and see them added to a digital love heart mosaic.

They will also be able to take home a copy of their photo.

Ian Ward, Broadway general manager, said: "This is something new that we're bringing to Bradford's shoppers.

"Once they've had their photo taken, shoppers will then see their photograph included in a large mosaic that will then be on show for the rest of the day and will be shared on social media and our website."

Any shoppers who cannot make it to the Broadway on the day can send in a photo via social media to be uploaded to the mosaic.

As well as the digital mosaic, retailers at the centre will have special Valentine's Day offers.