THE Broadway Bradford will support a men’s suicide prevention charity throughout 2024.
Andy’s Man Club is a charity that aims to eliminate the stigma surrounding mental health and create a judgement-free space where men over the age of 18 can open up through weekly support groups.
Speaking on the announcement, Ian Ward, general manager at The Broadway, said: “This year The Broadway has chosen to support Andy’s Man Club to help the charity continue with its valuable work and to also raise awareness of how it continues to save lives.”
“Suicide is a big killer amongst men and Andy’s Man Club gets men talking and could be the difference between life or death for many out there.”
Andy’s Man Club will be officially launched as the nominated charity on Saturday, January 20, with an event at the shopping centre.
It will take place from 11am until 5pm and there will be a chance for people to win a £100 Bradford City Centre Gift Card.
To kick off the year-long partnership, a giant branded backdrop has been installed at the centre and will be in place until after Saturday's event.
Representatives from Andy’s Man Club will also be in attendance at the event, raising awareness of their offering and the help they can provide.
Lucas Whitehead, head of marketing and partnerships at Andy’s Man Club, said: "We are extremely grateful to have been named The Broadway Bradford's charity of the year for 2024.
"Andy’s Man Club are proud of our connections to the city of Bradford, with two venues hosted in the city at the time of writing, and a further three clubs hosted in the BD postcode area.
“Undoubtedly, this partnership will enable us to get in front of more men in need, in the hope they will attend our sessions and open up for the first time."
The news comes after The Broadway announced it had raised thousands over a four-year period for Bradford Nightstop, the shopping centre’s nominated charity from 2020 to 2023.
Known for challenging youth homelessness, Bradford Nightstop provides accommodation for homeless young people aged 16 to 25 in the homes of vetted and trained volunteers.
Over the last four years, The Broadway provided support to the charity through in-centre events and fundraising activities like the Bradford Dragonboat Festival.
Despite fundraising being postponed for around two years due to the pandemic, The Broadway raised more than £8,000 for Bradford Nightstop.
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