LATEST NEWS: FIRST LOOK: Goldsmiths officially opens in The Broadway

A NEW jewellery store is to open its doors at The Broadway shopping centre. 

Goldsmiths will open in the former Ernest Jones unit. 

A sign on the window of Ernest Jones said: "This store has now closed.

"In the meantime, we'd be delighted to help celebrate your story at your nearest store (Commercial Street, Leeds) or at

"If you have an order, repair or deposit with us we'll be in touch."

A spokesperson for The Broadway then told the Telegraph & Argus that the unit would be re-opening at the end of November and "changes are going on behind the scenes".

It has now emerged that Watches of Switzerland, the company behind Goldsmiths, has acquired a number of Ernest Jones stores and is reopening The Broadway store as Goldsmiths.

Expected to open at the end of November, the store will sell Goldsmith’s "finest selection of diamond jewellery, jewellery brands and a range of fashion and prestige watches".

'Boutique Goldsmiths' was in The Broadway until it closed its doors in February 2018. 

Ian Ward, general manager at The Broadway said: “This opening is big news for the centre and for Bradford shoppers. Goldsmiths is one of the leading quality jewellers in the UK with showrooms in every major town and city, selling brands such as Rolex, Omega, TAG Heuer.

“Once again, welcoming this brand to the centre reinforces our position as the city’s premier shopping, dining and leisure destination and adds to our list of luxury retailers.

"It’s also opened at the perfect time – just in time for Christmas – so shoppers can purchase gifts for their loved ones.”

It comes after Flannels opened in the former Tessuti store as part of a rebrand. 

The store stocks brands including Prada, the North Face and Vivienne Westwood.

Flip Out adventure park has also recently opened its doors, featuring inflatables, soft play, bumper cars, interactive gaming zones, laser quest, as well as dining and event spaces. 

Zaid Mussa, regional manager for Flip Out said: “We are thrilled to unveil Flip Out Bradford to the community.

"Our team has worked tirelessly to create an entertainment destination that combines thrill, imagination, and top-notch hospitality.

"We look forward to welcoming families, friends, and fun-seekers to create unforgettable memories with us."

Mr Ward added: "It’s the 30th location for Flip Out in the UK and their first in West Yorkshire so it’s a milestone for both them and the centre.

"It is the perfect addition and joins over 90 stores plus The Light cinema and numerous food and drink choices.”