A NEW Asda store opened in the Bradford district yesterday.

In October, the supermarket giant announced it had launched its programme to convert 116 convenience stores and attached petrol station forecourts acquired from the Co-op Group to its Asda Express convenience brand.

A further 14 stores will be opening this week - including one in Cross Hills, near Steeton.

The store opened on Station Road on Wednesday, November 1.

The Asda Express sites stock up to 3,000 branded and own-label products to suit a broad range of customer needs including ‘top-up’ shops for essential items such as milk and bread, grabbing lunch on the go or cooking dinner from scratch.

It comes after one of them opened on Oxford Road in Gomersal last month.

The remaining stores are due to open by the end of March 2024.

Andy Perry, MD of Convenience at Asda, said: “This conversion programme is an incredibly exciting moment for our business and accelerates our presence in the fast-growing convenience market.

"We look forward to bringing Asda’s great value in fuel and groceries to many more communities across the UK and to welcoming over 2,000 former Co-op colleagues to the Asda family in the coming months.”