A BRADFORD-based digital department store will be the main sponsor of a daytime TV show’s national tour.

Freemans has announced its headline sponsorship of the Loose Women Live tour, as the award-winning ITV show hits the road for the first time.

Swapping the studio for the stage, Loose Women Live will bring its panel directly to 16 theatres from Friday, September 1 - including a night at the London Palladium.

The sponsorship builds on Freemans' existing relationship with the show, which was announced in Spring 2022. This includes idents at the start, during, and at the end of each episode of the weekday lunchtime show, as well as sponsorship bumpers across ITV Hub and Loose Women digital sites.

Go to livenation.co.uk for more information on tickets.