Morrisons and the NHS are teaming up to put potentially life-saving labels on underwear.

The Bradford-based supermarket chain is rolling out new labels urging people to contact their GP if they spot symptoms of breast or testicular cancer. 

The Nutmeg branded underwear - featuring NHS advice - will be available in 240 Morrisons stores across the country.

The labels will initially be used in men’s boxer shorts and crop top bras.

The NHS guidance will be displayed on the fabric labels alongside the standard sizing and care information. 

There will also be a QR code on the packaging and tags, linking customers through to more detailed information on the NHS website.

Symptoms of breast cancer can include a lump or change in the look, shape or feel of one or both breasts, while symptoms of testicular cancer can include painless swelling or a lump in one of the testicles or any change in shape or texture of the testicles.

Dame Cally Palmer, NHS England’s National Director for Cancer, said: “This is the first time the whole of the NHS has worked with a national supermarket brand to put health messaging on clothing, with the aim of encouraging thousands more people to be body aware.”