Feversham Education Trust, the network of Bradford-based schools, has unveiled a rebrand project as it officially becomes known as iExel Education Trust.

For many years, the Trust has been built on the legacy and outstanding reputation of Feversham Girls’ Academy, which was later bolstered by the joining of the Bronte and IQRA academies.

The centre point of the new name – iExel – has evolved from the Trust’s commitment to creating brighter futures, so that every child can achieve, dream, and ultimately “excel”. 

The new logo retains the petal formation of the previous design in a nod to the Trust’s heritage, whilst adding more vibrant colour and shape.

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While the overarching Trust name will change, all its academies will retain their names. However, there will be some changes to school logos, signifying how the family of schools are united under the vision and support of the Trust.

Professor M. Khurshid Khan, Chief Executive Officer of iExel Education Trust, said: “After a great deal of thought, hard-work and investment, we are delighted to announce the new iExel Education Trust name, brand and vision for the future.

“We are extremely proud of our roots, and all the outstanding outcomes that we have achieved collectively as school and Trust communities over the last five decades. It was very important to us that our new brand aligned closely with our heritage and represented the schools and communities we are so proud to serve, whilst giving clear direction for the ambitious and aspirational future that we aspire to achieve for our Trust, students, colleagues and communities alike.”