MORRISONS is today reducing the price of a further 820 popular products, taking the total number of cuts available to customers in January to more than 1,000.

All price cuts will be locked for a minimum of eight weeks as the Bradford-based supermarket continues supporting its customers through the January squeeze and ongoing cost of living pressures.

Offering customers an average saving of 20 per cent, the latest move sees prices reduced and locked on fresh produce, cupboard essentials and family meals to help customers purchase quality products at a price that will help make their money go further.

Bradford Telegraph and Argus: Morrisons has announced reductions to more of its products this January Morrisons has announced reductions to more of its products this January (Image: Morrisons)

Household brands such as Warburtons, Patak’s and Dettol are included alongside Morrisons own brand products, so customers can continue enjoying the products they know and love.

The products that have been lowered and locked include items such as sirloin steaks, fruit and vegetables including potatoes, pears and aubergines, ham and chicken. Household essentials such as kitchen rolls, shampoo and washing detergents are also included.

Earlier this month, Morrisons cut the price of 130 of itslowest-pricedd Savers products including fresh items, freezer favourites and household essentials.

David Potts, Morrisons chief executive, said: “Today’s cuts demonstrate our continued commitment to doing all we can to help when it comes to the cost of grocery shopping.”


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