UNIVERSITY students were given a guest lecture by Bradford City's director of brand, marketing and social media.
Luke Flacks spoke with students at the University of Bradford as part of the club's and the university's long-term strategy of unlocking community opportunities across the district.
The session offered help on upcoming projects, by providing insight into real-world industry experience in the sports marketing sector.
Post-assignment, the top-graded students will be invited to The Jack Tordoff Boardroom at the University of Bradford Stadium next year, to present their findings to club staff and the university’s Vice-Chancellor, Professor Shirley Congdon.
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Luke said: “When we announced our partnership with the University of Bradford in July, we highlighted our dual focus of making a difference and providing opportunities in the local community.
“Working in collaboration on this assignment gives us the opportunity to pass on professional experiences and real-world industry insight to reinforce the teachings students will gain from their course.
“It was a privilege to share my experiences and pass on learnings to those who are just starting out on their journey. When I was in education, I felt a huge benefit from these types of interactions, so hopefully, it will benefit the students - not only in the short term with their assignments but also in the longer term when they make the step into the industry themselves.
“I look forward to catching up with the students early in the New Year to hear how their assignments are progressing.”
Prof Congdon said: “I’m delighted Luke was able to deliver a talk at the university. Our partnership with Bradford AFC, through sponsorship of the University of Bradford Stadium, is a key part of our business and community engagement strategy, supporting our educational, employment, and research outreach activities.”
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