NEW traffic safety measures will soon be introduced on a busy road where a teenager died after being hit by a car.

The work on a section of Bradford Road in Bingley is expected to start later this month, and will see new pedestrian crossings created, speed bumps installed and the speed limit reduced from 40mph to 30mph on one stretch of road.

The work will take place between Wagon Lane and Ashfield Crescent, meaning many of the road safety measures will be near Beckfoot School.

In December 2019 Ishah Iman Riaz, a 17-year-old sixth form pupil at Beckfoot School, died shortly after the collision which took place on Bradford Road.

And last year two pupils were hospitalised with minor injuries after being hit by a van while attempting to cross the road.

There have been calls for works to make the major road safer for pedestrians, especially school pupils.

Bradford Council has now announced its plans for the road.

As well as the additional crossings and speed bumps to slow traffic, segregated cycle lanes will be introduced, with some on-street parking being retained close to Beckfoot School.

A new pedestrian and cycle crossing will replace an existing crossing outside the school, and six bus stops will be upgraded allowing cyclists to pass stationary buses more safely on their nearside.

The speed limit will reduce from 40mph to 30mph on a section of the road.

The Council added: “Access restrictions to side streets near Beckfoot School are proposed along with a u–turn ban outside the school to improve safety.”

Works are expected to start later this month and last around three months.

The authority added: “Disruption will be minimised by doing the work in stages and by using traffic management to maintain flows.”

Councillor Alex Ross-Shaw, Portfolio Holder for Regeneration, Planning and Transport, said: “These improvements will make local travel safer and encourage more sustainable modes of travel such as walking and cycling.

“They are part of a district-wide programme to upgrade our highways to make local roads cleaner, safer and healthier for all residents.”

There has been a mixed reaction to the safety works online. When the Council announced the plan on Facebook many welcomed the scheme. Liz Firth said: “The awful accident where a young girl lost her life outside the school means any improvements are a good thing.”

But Elleanor Peck said: “Great, more speedbumps to ruin the car!”

Carrie Howlter said: “As if Bingley isn't dead enough as it is, now you're discouraging even more people?”

And Neil Tindell said: “Just one more white elephant project.”