MORRISONS has brought back a familiar face for the second year running for its Christmas TV advert which premiered today.
Farmer Christmas was so well received by customers last year, that the Bradford-based supermarket is building on that success. The 60-second TV advert showcases the other hero of Christmas as Morrisons illustrates the work British farmers do to help make Christmas so special.
The spotlight is also on Morrisons’ own colleagues, many of whom feature in the advert, who are the “real life elves” who help make more than half the fresh food that Morrisons sells.
The advert follows Farmer Christmas, who speaks for the first time in his rich Welsh brogue, as he travels across his fields on a tractor to his festive workshop. There Morrisons ‘elves’ hard at work preparing festive dishes made by Morrisons.
Farmer Christmas introduces a Morrisons baker creating puff pastry mince pies in ‘magic ovens’, a fishmonger showing off smoked Scottish salmon, and a butcher who passes Farmer Christmas a traditionally-glazed gammon joint, which he describes as being “like a big edible Christmas present”.
Viewers then follow Farmer Christmas as he travels on his tractor to deliver a festive feast to a family, before cheekily inviting himself to sit down and join them.
The advert finishes with Farmer Christmas proudly explaining that Morrisons is the “only supermarket to be officially approved by me” because of its commitment to British farming, its food makers and its great value Christmas products. The ‘Officially Approved By Farmer Christmas’ stamp will be seen throughout the festive campaign in-store and across paid media.
Rachel Eyre, Morrisons’ chief customer and marketing officer, said: "We know that customers are having to manage their budgets closely at the moment but they have told us they don’t want to compromise on the Christmas meal.
“We’ve brought Farmer Christmas back this year to show them the food and great prices that, thanks to Morrisons foodmakers and farmers, will be available throughout the festive period, all stamped with his seal of approval.”
The advert launched on TV during ITV’s Good Morning Britain on Monday, November 7, followed by network TV spots that include Coronation Street, Bake Off, I’m a Celebrity and Gogglebox.
It will also be shown in cinemas throughout the festive period. This advert is the first in a series of 10 Christmas TV ads showcasing Morrisons' fresh food and festive deals to tie in with the World Cup and Christmas.
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