A MAJOR footwear retailer is set to open a new store at a Bradford shopping centre.

American footwear brand Skechers will open a shop at The Broadway in late November and will create 15 new jobs.

Skechers has signed a lease for a 3,500 sq ft unit located in the Eastbrook mall.

Bradford Telegraph and Argus: Skechers is set top open its third store in West Yorkshire when it opens at The Broadway. The BroadwaySkechers is set top open its third store in West Yorkshire when it opens at The Broadway. The Broadway (Image: The Broadway)

The new store will be the first Skechers in Bradford and its third store in West Yorkshire.

Ian Ward, general manager at The Broadway, said: “It’s no secret that the pandemic impacted retail enormously.

“We’ve been working closely with our current retailers whilst holding ongoing discussions with new brands to ensure that The Broadway can continue to bring the very best shopping, eating and leisure experiences to the city of Bradford.

“I’m delighted to announce the new Skechers lease following the recent opening of Lids.

“There is a huge appetite for American fashion in the city and I’m confident Skechers will be a popular addition to the retailers currently at the centre.

The Bradford retail scene is transforming and developing around the city

“The Broadway's recent lease announcements add to the excitement as the district gears up for the City of Culture 2025.

“There will be further new lease announcements before the end of the year which I’m confident will be well received by shoppers.”

 

Skechers, The Comfort Technology Company, retails a wide selection of footwear and apparel for men, women, and children. The brand offers casual, athletic and fashion trends as well as sandals and boots.

Skechers is the latest major retail name to sign up for a store at The Broadway.

International sports retailer Lids opened a new store earlier this month.

Lids offers a huge range of official US sports hats and merchandise, including brands like Nike, New Era, Adidas, and Mitchell & Ness. The brand is currently expanding rapidly with new store rollouts planned throughout Europe.

The store sells a host of baseball caps and basketball jerseys from teams including New York Yankees and Chicago Bulls.

Britten Maughan, President of Lids, said: “Bradford is a young and vibrant city that is perfect for the 20th UK Lids store.

“We’re excited to bring a unique range of American sports and fashion products to The Broadway, including a huge assortment of branded hats and jerseys.

The Broadway Bradford has more than 80 retail stores and more than 20 eateries, plus a six-screen boutique cinema.

For more information, go to broadwaybradford.com

 

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