A SALTAIRE micro-brewery has launched a new beer as part of a rebranding.

Salt Beer Factory, based on Bingley Road, has given its SALT brand a new look.

The firm says it has come up with the new look in a bid to ‘stand out from the crowd’. The colourful designs will help their beers, which include Alpaca, Ikat and Tram, appeal to customers on shop shelves and in its Saltaire bar.

Bradford Telegraph and Argus: The new-look beer bumps at Salt Beer Factory as part of the firm's re-branding.NewsquestThe new-look beer bumps at Salt Beer Factory as part of the firm's re-branding.Newsquest (Image: Newsquest)

The SALT beer cans, which are on sale in supermarkets including Tesco and Asda, have been redesigned but the taste has not been altered.

Meanwhile, the company has launched a new beer as part of the rebranding.

It says it has identified a gap in its portfolio, which is dubbed an entry-level pale that invites those drinkers who are curious about craft beer.

Loom Pale is described as easy drinking, uniquely full four per cent session beer.

Launching the new beer, SALT tweeted: “BRAND NEW CORE BEER! This is Loom, our take on the trailblazing West Coast classic. The result is a full flavoured four per cent session beer, that’s familiarly light, yet rewardingly different.⁠”

Nadir Zairi, SALT’s managing director, says the rebranding is an evolution for the company after it has produced an eye-catching design for its beers.

He said: “We’re so excited to unveil our new look branding after many months of hard work.

“This new look represents an evolution rather than a revolution, culminating in better execution and visual representation of our brand whilst sticking to our core values.

Bradford Telegraph and Argus: The new-look designs to the SALT range of beers is revealed. SALTThe new-look designs to the SALT range of beers is revealed. SALT (Image: SALT)

“The original brand was designed to be open, accessible, and cut through the noise in the craft beer fixture, making great craft beer available to all.

“What we’ve achieved with the brand refresh is accessibility executed better due to it’s stand-out colours and eye-catching design, along with a much-needed revitalisation of the SALT brand.”

The £1.7 million micro-brewery opened up in October 2018.

The rebrand continues a successful year for Salt Beer Factory. It launched ‘The Final Straw’s, stocked in 500 branches of Tesco from this week.

Salt teamed up with the world’s first plastic-offsetting service and Ocean Clean-Up organisation – Seven Clean Seas to launch the hazy craft pale ale.

The micro brewery has already won a series of accolades, having previously won at the World Beer Awards, where it scooped UK gold medal in the Black IPA class for ‘Answer is None’ and UK bronze in the American IPAs for ‘Alpaca DDH IPA’.

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