A NEW luxury bed and furniture store is opening in Ilkley this month.

Ashtons, an independent furniture store which has been in business since 1999 will be opening a showroom on Church Street, Ilkley on July 30.

The new store will sell a variety of beds, mattresses and furniture which have all been manufactured in-house by a team of craftsmen.

Manager Benjamin Martin said: “It’s fantastic to be opening a store in Ilkley. We’re really excited – Ilkley is the best place to live in the UK and the happiest place so we couldn’t have chosen a better place.

"The people and the town is fantastic and we can’t wait to get involved with the community.”

The store will offer a free local delivery service within a 15-mile radius, as well as add-on packages where the furniture can be fully assembled in the customer's home for an additional cost.

The company is also hoping to help employment in the area by recruiting for a number of sales and logistics roles.

The new store will hold an official launch at 1pm on July 30.

It will also be offering a 15 per cent discount on all items for the first two weeks and a percentage of profits will be donated to a local charity.