A BRADFORD car retailer is helping drivers battling with hay fever this summer by offering cutting-edge air purification in its latest vehicle line-up.

With soaring temperatures, including in Bradford, the Met Office warning of a ‘pollen bomb’ in the coming months, many drivers are left dreading the summer months.

To help Bradford drivers get some respite, Clive Brook Bradford on Canal Road is taking steps to help customers breathe cleaner air this summer through cutting-edge air purification in its latest cars.

The Advanced Air Cleaner, part of the latest air-purification technology available on Volvo Cars’ new 60 and 90 series models, has been certified asthma and allergy friendly by Allergy Standards Limited (ASL), and can remove up to 99.9 per cent of grass, tree and weed pollen allergens, and more than 97 per cent of airborne viruses from the incoming air.

Drivers of the latest Volvo cars will also be able to use live data showing outdoor pollen and air quality levels in the car’s centre display, to assess whether to purify the air in the cabin of their car. This in-house-developed app makes Volvo Cars the first car maker to provide live data of outdoor pollen levels to drivers.