ASDA will begin a roll-out of its ‘Asda Rewards’ loyalty app to customers across Yorkshire following a successful eight-month trial.

The roll-out will mean customers can use the Asda Rewards app in any of the supermarket’s 77 stores throughout the county, including those in the Bradford district such as Shipley, Little Horton and Keighley.

The expansion in Yorkshire comes after a successful trial period across 48 Asda stores in the UK, which have seen more than 300,000 customers sign up to the new loyalty programme and earn a total of £2.5m worth of rewards in their personal ‘cash pot’, which they can spend in store.

Shoppers can earn Asda Rewards in a number of ways. By completing in-app missions, such as the ‘Back to School’ mission, which puts £5 into users Cashpots when they spend £25 on George school uniform.

They can complete ‘milestone missions’, customers rewards will build higher the more the spend over a certain period. Up to August 10, customers will receive cashback for every milestone they meet, starting from spending £50 to get a 50p reward, earning as much as £25 in to their Cashpot when they hit each spend milestone.

Shoppers can buy more than 400 ‘star products’ which are highlighted throughout the store.