Asda has been crowned the UK’s lowest priced supermarket for the 25th consecutive year.

The Grocer awarded Asda the accolade in its annual ‘Grocer Gold’ industry awards.

The retailer once again beat rivals Tesco, Sainsbury’s and Morrisons after winning the Grocer’s weekly price comparison survey 43 out of a possible 50 times in the last 12 months.

With the cost of living crisis affecting people across the country, Asda recently announced that it would be investing £90m to freeze prices on 100 popular products for the rest of the year.

The supermarket also launched a new value range called ‘Just Essentials by Asda’ which consists of 300 budget friendly products.

Bradford Telegraph and Argus: (PA)(PA)

Asda also scooped the e-commerce Initiative of the Year, for its ‘Express Delivery’ service which operates from 300 stores and provides the full online range of more than 30,000 products for delivery in as little as an hour.

Mohsin Issa, Asda co-owner, said: “These awards recognise the efforts of thousands of colleagues across the business who are supporting customers during these tough times. We are proud to be recognised once again as the lowest-priced major supermarket and we remain focused on keeping prices as low as possible for our customers to make their grocery budgets stretch further.

“As well as offering great value, we are also investing in product quality and to make the shopping experience even better for customers in-store and also online – where our ‘Express Delivery’ service was recognised as e-commerce initiative of the year.

“We’re also incredibly proud of our Edinburgh Jewel Store Manager, Colette McSorley, who was named as a finalist in the Store Manager of the Year award for her inspiring leadership.”