City’s ‘Take Me Home’ campaign won gold in the Best Club Marketing Initiative category at this year’s Football Business Awards.

Held at London's The Brewery, the awards celebrate outstanding performances in football media, marketing, business and technology departments, and are in their 10th year.

The Bantams were nominated for their 2021/22 season-ticket campaign and pipped a host of top-flight sides to the prize.

‘Take Me Home’ was led by a moving video, focussing on an older supporter who - having not been able to attend matches since March 2020 - is making his way back to BD8.

City finished ahead of second-placed Aston Villa and Rangers in third, also beating other entries from Leeds, Chelsea, Fulham and Norwich.

Other winners across the 18 categories on the evening, which was hosted by broadcaster Colin Murray, included Manchester City, Tottenham Hotspur, Southampton, Wolverhampton Wanderers, Brighton and Hove Albion, Swansea City and Wigan Athletic.

City's director of brand, marketing and media, Luke Flacks (picture above, holding the trophy second from left), said: "Winning this award is huge testament to all of the staff who work tirelessly behind the scenes at the club every day.

"To be competing against the likes of Aston Villa, Rangers and Chelsea for this award shows the positive strides we are making as a club off the field.

"While we are all delighted to see our campaign recognised externally, the real reward for us was seeing nearly 13,000 season-ticket holders - and over 17,500 supporters in total - pack into Valley Parade for the ‘homecoming’ against Oldham in August.

"We look forward to experiencing that atmosphere again when Mark Hughes leads his team out in July."