CITY have announced a new five-figure sponsorship deal with long-term backers TL Dallas Group.

The improved partnership will see the Low Moor-based insurance broker continue to sponsor the Bradford end stand at Valley Parade for at least the next three years.

That will stretch the association between the club and TL Dallas to two decades after their name was first unveiled at the stadium in 2003.

The extension of their long-standing relationship will also see the Bradford business continue as the club’s official academy partner, on the back of a highly-successful campaign for City’s under-19s.

TL Dallas group director Mike Martin said: “The partnership with the club has been extremely successful over the years.

“We have made some excellent friendships with other sponsors and are very proud of our association, as a business that has been in Bradford for over 100 years.

“Our guests are always very complimentary of the friendliness and fantastic hospitality at the club and this has contributed towards the success of our corporate sponsorship.

“To continue seeing the TL Dallas Stand in place is great. We have had various business connections with the club dating back to the 1920s, so are looking forward to continuing strong relationships.”

City commercial manager Michael Shackleton said: “We are delighted to be extending one of our longest-standing agreements by another three years.

“This is one of the club’s most iconic partnerships, with TL Dallas being a real cornerstone of our business for over 20 years.

“The backing they continue to commit to is crucial, greatly appreciated and a credit to our friends at TL Dallas. We move even further forward with a strong working relationship.

“Our thanks go to Mike and his fantastic colleagues for their unwavering support as we look forward to taking this partnership from strength to strength.”