MORRISONS will be giving away more than 10,000 free hot cross buns in stores nationwide on Good Friday.
The buns will be made in-store from scratch by the Bradford-based supermarket’s bakers, so customers can enjoy them fresh from the oven.
Thousands are set to be handed out at random throughout the day by Morrisons Bakers in 450 stores across the UK.
According to research conducted by Morrisons, four in five (82 per cent) customers plan on purchasing hot cross buns this week with 39 per cent saying they couldn’t imagine Easter without them.
More than three-quarters (87 per cent) of those polled also said that receiving something free of charge would make a positive difference to their day.
Jacob Cox, bakery manager at Morrisons, says: “Easter is a time to share and celebrate and we wanted to do something that would put a smile on customers’ faces.
“We know hot cross buns are a favourite at this time of year, which is why we’re giving away our traditional Market Street version for customers to enjoy on us.”
Morrisons bakers start their shifts at 5am and are set to bake over eight million hot cross buns in store over Easter.
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