LLOYDS Banking Group has appointed Emily Cox as its new group ambassador for the North of England.

Emily will work alongside a team of experts to drive the Group’s purpose of “helping Britain prosper” at a regional level to support the businesses and communities they serve.

Emily has identified her key areas of focus following the Group’s announcement of its new strategic plan last month.

These include supporting the region’s transition to a low-carbon economy, the availability of affordable and sustainable housing, creating a more inclusive society and promoting regional development.

Emily said: “Although we’re starting to find our feet through recovery, businesses and communities are now having to navigate the cost-of-living crisis. While the region has its challenges, I’m excited to use this role to champion the opportunities available as we aim for a more positive year.

“Supporting businesses to navigate economic change and giving a voice to communities that need more affordable housing are issues that are very important to me.

“I’m looking forward to bringing my experience to the role and continuing to work with politicians and communities to support and grow what I know is a brilliant place to live and work.”