LONDON North Eastern Railway (LNER) is joining charity, Samaritans, in a bid to power through the cold winter months to encourage customers and colleagues to share a cuppa and a catch up with someone they care about for ‘Brew Monday’.

The third Monday in January is sometimes referred to as ‘the most difficult day of the year’.

Samaritans is highlighting that there’s no such thing as ‘Blue Monday’ as people can feel a range of emotions any day of the year and it hopes ‘Brew Monday’, taking place today, will be a reminder for everyone to check in on friends, family or colleagues.

LNER is supporting the campaign that inspires people to connect with each other, by raising awareness and donating to Samaritans the proceeds of all tea and coffee sales from its onboard cafe bars and ‘Let’s Eat At Your Seat’ service.

Claire Ansley, who is the customer experience Director at LNER, said: “We’re proud to be supporting the ‘Brew Monday’ campaign and message which encourages us all to recognise the power of human connection. Starting a conversation with someone may make a huge difference to them, and, in some cases may save a life.”