MCDONALD’S is launching a new rewards scheme for customers, MyMcDonald’s Rewards, enabling customers to collect points on their purchases and redeem them against menu items or make a charity donation, simply by ordering their favourites.
The new scheme will be piloted in 10 restaurants in the North of England. It will then roll-out to a further 65 restaurants by the end of the month, with the aim to roll out nationally later this year if successful.
Customers will earn 100 points for every £1 they spend, with every penny spent equating to one point and there are some amazing rewards available for customers to treat themselves to.
Collect 1,500 points and customers can choose between goodies like small Fries or a regular McCafé coffee.
With 2,500 points, a Double Cheeseburger or Vegetable Deluxe could be on the cards, and with 4,000 points, choose between menu favourites like six Chicken McNuggets or a Big Mac. The full list of redeemable menu items is below.
There is an option to donate their rewards to BBC Children in Need to support the company’s commitment to funding, expanding and supporting youth work and youth workers across the UK.
Points are converted to a cash donation, with 1,500 points translating to £1.50, 2,500 points becoming £2.50 and 4,000 points seeing the charity partner land a donation of £4.
Customers can start earning points on all orders by downloading the MyMcDonald’s App via Google Play or the Apple App Store and opting-in to MyMcDonald’s Rewards when in the vicinity of one of the pilot restaurants.
Customers who order and pay through the MyMcDonald’s App will automatically earn points on their order – this includes McDelivery when ordered via the app.
Alternatively, customers can get a one-time code, which is available in the ‘code’ section of the app at the start of their order at Drive-Thru, Kiosk or Counter to earn points on their order.
Michelle Graham-Clare, SVP and chief marketing officer, McDonald’s UK and Ireland said: “We’re incredibly excited to trial the MyMcDonald’s Rewards scheme in the UK.
"As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to the brilliant BBC Children in Need, money which we know will make an incredible difference to the lives of many thousands of young people.
"We can’t wait to hear what our customers in the North West make of the scheme and hope to be able to roll it out further later this year.”
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