WELCOME to Yorkshire is launching Yorkshire Menu on New Year’s Day to showcase the county as the food and drink capital of the UK.

In the biggest ever year-long promotion of the county’s delicious delights, the very best of Yorkshire’s culinary creations will be showcased across the globe.

It will include street food, Michelin-starred restaurants, farm shops, tea rooms, vineyards. distilleries, local produce, international cuisine, market stalls, delicatessens and much more.

There will be Yorkshire on Tour, Eat Around the World (whilst staying in the county), mouthwatering recipes, food and drink trails, and a calendar of competitions and creative campaigns.

Yorkshire Menu will feature celebrated chefs, food and drink experts, a host of celebrities and the team of people who create the delights the county is famous for.

Yorkshire has 16 commercial vineyards, 7 Michelin-starred restaurants and for six consecutive years Bradford was crowned Curry Capital of Britain.

Everyone will be invited to participate in the campaign by sharing their own favourite places to eat and drink by using the hashtag #YorkshireMenu, as well as sharing on Welcome to Yorkshire’s social media channels.

Celebrating city, coast and countryside food and drink, the campaign will also allow businesses and organisations to sponsor events and promotional activities throughout the year.

Welcome to Yorkshire Chair Peter Box CBE said: “2021 has been another tricky year for all and certainly a time to reflect on what is positive and what we should be proud of, which is certainly the case when it comes to Yorkshire’s fantastic food and drink offering. What better way to start the new year and continue through 2022, than promoting all this wonderful produce, award-winning places to dine and drink, as well as supporting local businesses, which is needed now more than ever.

"Food and drink is enjoyed by everyone and we really hope visitors in and out of county will embrace and enjoy the Yorkshire Menu as much as we do."

Minal Patel, from Prashad’s in Drighlington, said: “We’re incredibly lucky in Yorkshire to have a vast choice of excellent local produce to create world-class international cuisine. Seeing the pleasure our customers, from far and wide, get from lovingly created cooked dishes and for them to return time and time again, is the greatest compliment as a restaurant owner.

"Welcome to Yorkshire’s the Yorkshire Menu is a great initiative to amplify the county’s fantastic food and drink businesses.”