MORRISONS has launched a new cleaning range – Morrisons eco – to provide customers with more environmentally friendly alternatives to many staple household products.
The range includes anti-bacterial spray, floor cleaner, toilet cleaner, laundry liquid, fabric conditioner, washing up liquid, toilet paper, kitchen roll, sponges and cloths – all the products are made from plant-based and vegan ingredients.
The packaging is fully-recyclable and can be recycled by customers at home, the products are also part of Morrisons first Leaping Bunny Cruelty Free certified range.
Morrisons has launched the range in response to feedback from customers that they want to purchase cleaning products that would help them protect the environment but need them to be at a more affordable price point.
Research by Morrisons revealed that four out of five of its customers (81 per cent) said they care about the environment, and just under half (45 per cent) of customers said they have purchased an eco-friendly household product in the last six months, as shopping trends continue to shift.
Unlike ordinary cleaning products that can be harmful to the environment, Morrisons eco range has been created with sustainability and the protection of the planet in mind, and without any compromise on performance.
When independently tested against comparable products from leading household brands, Morrisons eco range performed as well as products costing three times as much. Customers can pick up the Morrisons eco range in store from just £1, a saving compared to similar eco-ranges available.
James Crabtree, senior household buying manager at Morrisons, said: “We believe that powerful cleaning doesn’t have to cost the earth - and we mean that both figuratively and literally.
"We’ve seen a boom in the popularity of more environmentally friendly products and we know our customers want to shop more sustainably.
"We’re excited to be able to provide them with an even bigger variety of cleaning products - that look and smell great - to pick up as part of their weekly shop, without breaking the bank.”
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