A SHIPLEY-based running equipment retailer firm has announced a rise in its sales figures.

SportsShoes.com, the running shoes, running clothing and outdoor gear retailer, has revealed an increase in sales of 37 per cent to a record £92.2 million for the year ended February 28, 2021.

In addition, the Jubilee Way-based firm saw its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) before non-recurring costs rise 118 per cent to £12.2m.

Sales for the seven months from March 1 to September 30, 2021 have been reported by the company as broadly in line with last year’s performance.

UK sales are up 11.9 per cent year-on-year while repeat business from existing customers has increased by 20 per cent.

The firm, founded by Bradford City legend Bruce Bannister, now focuses entirely on online sales after closing its centre centre shop on Hall Ings, Bradford, which was opened by Bruce in 1982.

Brett Bannister, SportsShoes.com managing director, said: “Put simply, as a business we want to get better and help people get better.

“These principles ensured we had a stellar financial year in 2020-21 which was driven by more and more people wanting to run, exercise and enjoy the outdoors when pandemic restrictions allowed.

“By continuing to invest in our employees, processes and technologies throughout 2020-21, we ensured we provided our customers with an outstanding online shopping experience and excellent aftercare.

“We remain committed to continually investing and improving our business for the benefit of our people, brand partners and customers.

"This latest financial year is about consolidation and retaining those new customers who joined us.”

Established in 1982, the retailer offers customers more than 17,000 products from 149 global running and outdoor brands. From a running perspective these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Mammut and Rab.

SportShoes.com also often secures exclusive product launches from these world-leading brands and sells its products to customers located throughout the UK and the rest of the world.

The company has launched a variety of new initiatives in 2021 aimed at further enhancing its customer engagement. These include a membership community which was relaunched in April and now has 1.25m members.

Brett added: “Trading conditions this year have become more complex due to the well documented global supply chain issues that are impacting retailers. However, we have excellent relationships with our brand partners which helps offset this situation.

“We are looking forward to establishing more brand partnerships as we continue to grow and further strengthen our position as the runners' premium online retailer of choice.

“We have also set an ambitious objective of becoming the most sustainable running equipment retailer in the world and look forward to revealing more about how we will achieve that goal in due course.”