A NEW store is to open in Bradford's Broadway shopping centre, taking on the former Paperchase unit.

The Gift Company is due to open its doors soon and will be the brand’s first store in the UK to stock its full range of cards and gifts.  

Ian Ward, General Manager at The Broadway, said: “Providing six new jobs for the community, this new lease marks a welcome addition to the wealth  of brands and stores  already found at The Broadway, particularly with the festive season quickly approaching. 

“After a long period of consumers being bound to online-only shopping during the pandemic and subsequent national restrictions, we’re delighted to start holding meaningful conversations with brands that support and believe in the value of shopping experiences that bolster  local economies.” 

The Gift Company offers a wide range of products including candles, glassware, furniture, and gifts for men, women, children, pets, and the home.

It also has a significant Christmas range, with decorations, scents, and stocking fillers.

Michael Boote, Director of The Gift Company, said: “With the fabulous Christmas range and great prices we are known for, we can’t wait to welcome the local community  in Bradford and the surrounding region through our doors.

“As the sixth branch of The Gift Company in Yorkshire, our presence at The Broadway promises to offer everything the people of Bradford need for upcoming celebrations. We’re delighted to be creating a number of new job opportunities in the region and can’t wait to join The Broadway portfolio.” 

A family business established in 1995, The Gift Company now employs more than 200 people in 40 branches around the UK.