A CLOTHING brand set up by two Bradford mums has become the first international firm to sign up with a major sports company for a project where children can design their own wear.

House of Juniors has teamed up with sportswear firm Puma on its PUMAxYOU project.

House of Juniors has designed a number of white-coloured clothing items, including T-shirts, for children. Each item of clothing comes with a set of different coloured fabric pens which the children can use to complete the outline of the design.

The items have initially gone on sale at Puma's New York store. They will be available online in the UK and across Europe in the week beginning October 18.

The project aims to promote creativity among children and help budding fashion designers.

House of Juniors aims to provide the tools to enable children's creative flair to blossom to its full potential.

The aim of these collaborations is to imbed confidence in children, to be individual and showcase their style with pride.

Bradford Telegraph and Argus: Some of the House of Junior/PumaxYou collaborationSome of the House of Junior/PumaxYou collaboration

Natasha Formoy, 32, and Chantelle Etienne, 33, and childhood friends worked from Natasha’s home alongside their full-time jobs as social care workers to create the children’s clothing brand, House of Juniors - aimed at children aged five to 16.

The entrepreneurial duo joined forces with now head designer, Kamila Ogrodnik, 26, who, alongside Natasha, focused on developing the brand's design and has since become a partner in the business.

In 2018, House of Juniors were chosen to showcase their products at Mini Mode, the official children's runway at London Fashion Week, where they walked among brands like Marc Jacobs and Karl Lagerfeld.


The Puma deal is the latest success for House of Juniors. Earlier this year they saw their luxury unisex children's wear brand created at home filling children's wardrobes of A-list celebrities including P Diddy, Kylie Jenner, and Snoop Dogg.

Natasha says the Puma project is a key moment for her firm, as it continues to grow.

Bradford Telegraph and Argus:

She said: "It's an exciting project.

"We are the first international brand to do the PUMAxYOU project.

"We're going international with it. The items will be sold in France, Germany, the UK and Ireland.

It's a really exciting moment for the company

"Wc just want to remain happy and humble. We're just growing. We're still working with children from Yorkshire for our content.

"It's about remembering where you come from.

Bradford Telegraph and Argus:

"It's not just about the sports brand on the Puma project, but people are engaging with the brand. It is something creative for kids.

"The whole point of it is art and design for kids.

Bradford Telegraph and Argus:

"Kids can upload their design afterwards on to the Puma website. The project is very creative."

House of Juniors will also be involved in both Switzerland Fashion Week next week and Toronto Fashion Week in December.