CITY have announced their latest commercial deal after linking up with an electric supplies partner.

Electric Center Bradford, based in Wakefield Road, have agreed a one-year deal with the club.

Electric Center branding will remain on the floodlight in Valley Parade’s south-east corner, while also being displayed in the TL Dallas Stand.

Luke Conquest, profit centre manager at Electric Center Bradford, said: “We are absolutely thrilled to take our partnership with Bradford City to the next level.

“We have been involved with the club closely for several years - at a lesser level - and are now looking forward to the increase of benefits to the club and our business.

“We are looking forward to seeing this partnership continue to blossom, with our enhanced level of association.”

City commercial manager Michael Shackleton said: “Luke Conquest and his team have been friends and partners of the club for several years, and I would like to thank them for their continued support and keenness to work and grow together.

“This partnership allows us to ensure we stick by Bradford businesses who are eager to get behind their club and opens up more opportunities for everyone involved.

“I look forward to seeing the partnership continue to grow over the next year and beyond.”