CHRIS Kamara says it’s time Brits learned a lesson from straight-talking, no fuss people of Yorkshire and avoid ‘embarrassment tax’ - as he launches a new podcast with value communications provider, Plusnet.

The podcast – called The Chris KaMOREa Podcast - launches on Yorkshire Day, August 1, to celebrate Yorkshire’s love for great value and urge Brits to get more out of everyday situations.

To mark the occasion, Plusnet is launching its lowest-ever price for fibre broadband so the entire nation can enjoy great value, without having to ask for it.

Former Bradford City manager Kamara will be joined each week by celebrity guests including comedian Keith Lemon, singer Simon Webbe and TV presenter Charlie Webster where they explore why Brits shy away from speaking out and getting what they really want, and top tips for bagging a good value deal including;

• Keith Lemon’s tip was to shop for Christmas presents in-store but then go online to compare prices to find the best value deals.

• Simon Webbe’s top tip was to meticulously prepare for your weekly shop in advance - his mum helped him cut down his weekly shop from £400 to £60.

• Charlie Webster’s tip was to always shop at the supermarket later on in the day and get the best bargains in the reduced food section – she once got chicken and turkey steaks for 90p that lasted her for days.

Subscribe and listen to The Chris KaMOREa podcast now from your chosen podcast provider including Spotify and iTunes.

To celebrate Yorkshire Day and help Brits get more for their money, Plusnet is offering fibre broadband at their lowest ever price, at just £21.95 a month for 18 months.