AS restrictions lift and temperatures soar, Cineworld, which has a branch in Bradford, confirmed that they will maintain social distancing in all auditoriums, as well as maintaining hand sanitiser stations, deep cleaning, plastic till screens.

The announcement comes as competing cinema chains removed all social distancing measures following ‘Freedom Day’ on Monday.

Guests have reacted positively, with the chain’s Twitter and Facebook pages flooding with thanks and appreciation for the chain’s continued focus on the safety of their visitors.

Users replied: “Brilliant news, a big well done and thank you for doing the right thing.” Another added “with so many praising ‘Freedom Day’ it’s nice to see a company still taking precautions.”

With a heatwave sending temperatures soaring, Cineworld is also reminding customers that the cinema is the best place to chill, with air conditioning and a fabulous slate of upcoming releases including M. Night Shyamalan’s Old, The Suicide Squad and Disney’s Jungle Cruise. Film lovers can see them all with a Cineworld Unlimited membership, now available from only £9.99 per month.

Cineworld’s nationwide 4DX extreme cinema screenings even feature light water sprays, cooling winds, and blasts of air that will have film lovers feeling a million miles away from the soaring temperatures outside.