A CONTROVERSIAL burger restaurant in Otley has found itself in hot water again after posting a contentious Father’s Day advert which featured Peter Sutcliffe, Sir Jimmy Savile and Josef Fritzl.

Otley Burger Company posted the advert on its Instagram page, featuring a collage of some of modern history’s most foul men, ahead of Father’s Day, and has since been deleted.

The publicity stunt has been slammed by Richard McCann, whose mother Wilma McCann was the first known victim of Bradford-born serial killer Peter Sutcliffe.

On the advert, it featured Sutcliffe, who died last year, alongside Leeds-born prolific alleged paedophile Sir Jimmy Savile, serial killer Fred West, Libya’s former tyrannical dictator Muammar Gaddafi, despicable Austrian incestuous rapist Josef Fritzl, and former US President Donald Trump.

There is also an arm appearing to give a Nazi salute, presumably belonging to Adolf Hitler, and one other man whose identity is not known.

Some of the men have crudely pasted burgers nearby them, while Gaddafi has been edited to be holding an Otley Burger Company bag.

In the caption on the Instagram post, Otley Burger Company said: “Happy Father’s Day to all the dads out there.”

Sharing a screenshot of the now-deleted post on Twitter, Richard McCann said: “Why on earth would anyone think it was appropriate to use images of Sutcliffe, Saville and West on a Father’s Day advert for his burger company is beyond me.

“When challenged said ‘they were all dads’. Otley Burger Company, shame on you.”

Peter Sutcliffe did not have any children during his life, and neither did Jimmy Savile.

In response to the post by Mr McCann, who is now a motivational speaker, other Twitter users branded the advert “appalling”, “a total abomination”, “disgusting”, “horrifying”, “insensitive and inappropriate”, “hideous” and “grotesque”.

It’s not the first time the burger company has used shock tactics in its adverts; on Mother’s Day earlier this year, the firm posted an advert on Facebook featuring an image of Karen Matthews, the Dewsbury woman who falsely imprisoned her own daughter Shannon in a money-making scheme.

Otley Burger Company, which is based out of Otley Tap House in Boroughgate, has been contacted for comment by the Telegraph & Argus.