A HAIR salon is offering a sweet treat to its clients after signing a tie-up to produce ice-cream coloured hairstyle for a famous firm.
White & Jones, based in Pudsey, has produced a hair colour inspired by a brightly-coloured flavour of ice-cream for Barratt Sweets.
The famous sweet manufacturers contacted the salon to come up with the hair design inspired by one of their new ice-cream lollies.
The ice-creams are based on the firm’s classic sweet flavours and are currently being sold in Iceland stores.
Partners Josh White and Naomi Jones, both 25, who also run the salon together, quickly got to work and produced the three-coloured hairstyle.
It features baby yellow, baby pink and baby blue, based on the sweet firm’s Flumps-flavoured ice-cream.
It was held as part of the promotion for Barratt Sweets releasing eight new and four existing ice creams, exclusively sold in Iceland. All of the flavours represent some of the iconic, retro, Barratt sweet shop favourites.
Josh says this is the latest in a series of colourful, vivid and extreme hair transformations the salon has become famous locally for.
He added the Littlemoor Road-based salon is looking forward to welcoming customers in who wish to have the ice-cream colour treatment to their own hair.
Josh said: “People can come in and ask for the ice-cream coloured hair. We and the local area are very proud that we were contacted to do this by such huge companies.
“We have had all sorts of requests for hair colours. This was not something that surprised us.
We were just really surprised that such a big company like Barratt sweets got in touch with us
“The ice-cream coloured hair is quirky and different. It was a very random thing for us to do.
“My partner, Naomi, does the hair in the salon, she took this on. It was a really interesting project, to base a hairstyle on an ice-cream.
“The model who had it done in our salon loved it afterwards. It took six-and-a-half hours to do. We had to start it after the salon shut at 7pm and we finished at around 1am.
“We put the pictures and a video of it on our Instagram and people liked it.
“We do all sorts of requests. People show us a picture and we do it for them.
“We did one hairstyle based on a fish someone had seen in an aquarium. It’s interesting when people want something like that.”
It has already appeared on the salon’s Instagram and is now set to feature on Barratt sweets’ own social media channels.
One person posted on Instagram: “This is INCREDIBLE. Love it so much.”
Another comment read: “I love it Thankyou.”
A third comment posted on the salon’s Instagram said: “Yum. How amazing super nostalgic to the Flump sweets.”
The salon has only been open for the last two years and, despite being shut last year and earlier this year due to the pandemic, they are bouncing back.
Josh says they are busy with bookings and they are even taking on more staff.
Naomi herself won a national award last year for best hair colour in a competition run by a Worldwide Hair Die Company.
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