A BRADFORD branch of Morrisons will become the first in the UK to offer a new service from Amazon.
Amazon Prime members at the Morrisons branch at Rushton Avenue in Thornbury will be the first in the UK to experience a new Click & Collect service when shopping on the ‘Morrisons on Amazon’ store from today.
Customers will be able to choose Click & Collect as an option when they check out and select a one-hour time slot, before heading to the Morrisons on Amazon Click & Collect location at the store to collect their order.
The service is free for Amazon Prime members on orders over £40. Go to Amazon.co.uk/morrisons for more information.
Under the new service, customers will be able to receive their groceries from the store without leaving their car.
Prime members benefit from same-day, one-hour collection slots from 8am to 8pm from the Morrisons Thornbury store, in as soon as one hour from ordering.
The service is free for orders over £40 and £1.99 for orders under £40.
Once customers have placed their order and selected their collection slot, they will receive an email confirmation and a notification in the Amazon app with a link to ‘check in’.
Customers then activate an 'on my way' service, enabling their location tracking to reduce their wait time once they have arrived at the store.
Once customers have arrived, they will park in a designated Morrisons on Amazon Click & Collect parking spot where they will either wait for a Morrisons employee to bring their order out or go inside the store to collect, depending on which option they have chosen.
Orders are hand-picked by dedicated Morrisons staff and stored safely ready for collection.
David Potts, Morrisons chief executive, said: "The new Click and Collect service for Morrisons on Amazon is another important step forward in speed, convenience and choice for our customers and at the same time further broadens our relationship with Amazon."
John Boumphrey, Amazon UK country manager, said: "We are committed to investing in ways for customers to get their grocery shop as conveniently as possible and Click & Collect from Morrisons on Amazon is a great new option for customers who want to pick up their groceries quickly and easily.
"Starting today in Thornbury, Bradford, customers will be able to get their groceries in minutes without even leaving their car."
Over the last year, the Morrisons on Amazon store has launched in hundreds of postcodes across the country, from London and Leeds to Glasgow and Swansea, giving millions of Prime members the option to shop Morrisons groceries from a dedicated store at Amazon.co.uk and the Amazon app.
The store offers Amazon’s fastest grocery delivery offer, usually as fast as same-day for orders placed before 3pm in most areas.
The Morrisons on Amazon store provides millions of Prime members with the Morrisons products that they know and love, from everyday essentials to favourites such as Morrisons The Best range and Morrisons Market Street selection, including bread freshly baked by Morrisons bakers and hand finished cream cakes from its cake shops.
The range includes handmade products from Morrisons’ butchers and fishmongers, and a selection of fruit and vegetables by quantity, providing even more choice.
For further information on Morrisons on Amazon, visit: Amazon.co.uk/morrisons or for more details on Amazon’s grocery services visit: Amazon.co.uk/grocery.
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