A RAPPER from Bradford says he is pleased to show the city in a positive light after his song has proved a smash hit on YouTube.
Fusion, who is based in Heaton, has seen his hit Cha Sha receive more than 500,000 views to date on the online video streaming service.
Cha Sha features an unusual subject for a rap song; the latest trend of tea drinking.
The video was shot in Bradford and directed by Akash Musik and Feroze, and captures the multi-culturalism the city has to offer.
Warning: The Cha Sha video features content some might find offensive:
It was filmed at locations including the Vanilla Rooms in Leeds Road and at Chaaye Paani in Little Horton Lane. The Chai Company, based on City Road, is also featured in the video.
The music video features actress Nisha Aaliya, who also appeared in the Netflix movie, The Girl on the Train.
Wass x Irfy, a Bradford comedy duo and Tik Tok stars, also feature in the video.
The song, which was first released in December last year by VIP Records, has proved an online smash after being played on BBC Asian Network's playlist for the last four weeks.
Rapper-singer Fusion has now targeted a million views for the video on YouTube after its initial success.
He said: "It's done pretty well.
"We are trying to push it to get the video to get to a million views on YouTube now.
It was important to film the video in my hometown. Bradford is multi-cultural
"It's been a very good project for us. It is a very positive thing for Bradford.
"Cha Sha has been on BBC Asian Network's A-list for a month now. The song hit over 500,000 in two weeks and is growing.
"My music is a fusion of different types; rap, Asian music, dance and hip hop.
"I want to show Bradford in a positive light through my music. We pulled out all of the stops for the video.
"The video is doing really well at the moment. I have had some good success for quite a few years in my career so far.
"We're getting good backing from people in Bradford for this."
Fusion teamed up with the pioneers of the garage rap music scene in the Asian music market, Manchester-based Metz N Trix.
They posted on YouTube: "Cha Sha!! What a video lads!! Had fun making this one! Shout out to all the fans worldwide!! Lets share this one."
Other scenes in the video which featured supercars were filmed at Opus Automotive in Halifax.
The YouTube views for Cha Sha have already surpassed those for two of Fusion's other hits.
Aashiqi, featuring Sona Walia and Kam Frantic from 2013 has more than 473,000 views. Meanwhile, Deewani, featuring Nooran Laal and Kam Frantic from 2014, has been viewed more than 358,000 times on YouTube to date.
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