A MENTAL health charity is set to receive international exposure with a banner in its name going on display at Bradford City.

Its Worth Talking About, a mental health support group founded last year, will have a blue and black-coloured banner tied to seats in Valley Parade's main stand.

It is set to feature on broadcasts of Bantams games on platforms including the club's online iFollow streaming service and the EFL on Quest TV programmes.

The Keighley-based group was set up by Ryan Anderton and fellow co-founder, Andy Clements. It runs weekly men’s groups in Keighley, Haworth, Bingley, and Saltaire, with weekly’s women’s group also being run in Keighley, Haworth, and Bingley.

It has also provided support to those struggling with the pressures and challenges of lockdown via their social media channels.

The group's tie-up with City is the latest in a string of associations with Bradford district sports clubs. They are rugby league side Keighley Cougars' official mental health partner and also worked alongside Keighley Rugby Union Club and Silsden Storm Rugby Club.

Mr Anderton says the group's deal with the Bantams will take its work to a new level of exposure.

He said: "The banner is going to be up for the foreseeable future. We tagged City into a tweet and they got in touch with us.

"People will view the banner through City iFollow and other TV broadcasts. It opens us up to people locally, nationally and internationally.

"That awareness is just huge. It just increases our profile.

"I just think it's really powerful that a lot of the sports clubs in the area have really come together to support mental health.

"It proves sport cares. City have junior players and young men coming through the ranks that they will want to protect.

"It is great to have a football club with the status that Bradford City has in the area behind us."

Valley Parade has a number of banners displayed around the ground to cover seats left empty on matchdays due to fans still not being able to attend matches live due to the pandemic.

Ryan Sparks, Bradford City chief executive, says the Bantams are happy to act as a platform to support the work of the group.

He said: "We are more than happy to support it.

"It is important with everything going on in the world around us at the moment, that mental health and state of mind is a priority.

"We play a key role in the Bradford community and we have a responsibility.

"We're keen to help as many people as we can. We want to help them get exposure for their work.

"It's a Bradford-born initiative that we're right behind.

"All of our games are televised, so that will help give them that reach."

Go to itsworthtalkingabout.org for more information on the group.