SEABROOK Crisps is launching a new national advertising campaign capturing its brand new theme ‘Brilliant By The Bagful’.

The advert by the Bradford-based company is set to run on TV for four weeks in partnership with ITV, covering core flavours Sea Salt & Vinegar, Sea Salted, Cheese & Onion, Prawn Cocktail and Beefy.

The campaign is launching today and will also be supported with digital and social media advertising.

The Seabrook brand continues to grow at more than 20 per cent, growing faster than the overall market.

It is the first time Seabrook has been featured in TV advertisements for nearly 15 years.

Seabrook, manufactured by Calbee UK, is the number one multipack in crinkle cut crisps on a volume basis.

Seabrook is further investing in the brand this year with the launch of a feel-good advertising campaign which aims to give the nation a lift.

‘Brilliant By The Bagful’, created by agency Principles, represents Seabrook’s charm and personality, capturing its essence, character and wit. The brand prides itself on its bold and unique spirit which is what the new campaign embodies.

The TV campaign will achieve more than 58 million impacts with an average seven opportunities to see.

As well as TV, social and digital execution, the campaign will be supported with in-store activity to increase visibility and impact across all selling channels.

Bradford Telegraph and Argus:

Jon Wood, commercial director at Calbee UK, said: “We are absolutely delighted to be taking the Seabrook brand back on TV after an absence of almost 15 years.

“The new campaign marks the start of a three-year investment programme to improve the brand’s national awareness and in our view, really captures Seabrook’s personality and positioning.

“We aim to remind people just how brilliant Seabrook Crisps are and we will communicate this through television, digital and social media.

“It’s been a strong year for Seabrook Crisps and we hope to build on this progress in 2021 by further investing in the brand and launching more new products such as Loaded Fries.

“We want to celebrate that something as simple as enjoying a pack of Seabrook can perk up everyone and anyone’s day, and we hope our new campaign really brings this home and makes people smile.”