A SHOPPER'S embarrassing trolley-riding fail at the weekend has been immortalised in dashcam footage.

The hilarious video was captured by Gary Allan on his dashcam as he pulled into Robertshaw's Farm Shop car park in Thornton on Saturday.

As he pulls in, like millions of people have done countless times in the past, while taking his trolley back to the shop, the shopper - whose identity is unknown - tries to bring a bit of fun to the trip by riding on the trolley.

Unfortunately for him his weight causes the front wheels of the trolley to lift in the air and tip back, sending him tumbling to the ground and the trolley flying.

He was back on his feet quickly and from his reaction clearly saw the comedy in his embarrassing fall, before rescuing the trolley and taking it back to the shop in a much more conservative manner.

Captioning the video, Mr Allan said: "2:30pm at the farm shop, you thought no one saw you," followed by a string of laughing emojis.

Shared into the Thornton Village Facebook group, the video attracted scores of amused responses calling the video "hilarious", with one person adding "imagine the embarrassment lol".