A COMMUNICATIONS specialist has secured a three-year contract with Bradford's Freemans Grattan Holdings (FGH) to boost its foothold within the retail sector.

Opus Trust Communications, which has headquarters in Leicester, has partnered up with the online retailer to take it on a "digital transformation journey".

Based on Vicar Lane, FGH includes established online brands including Freemans, Grattan, Kaleidoscope, Swimwear365, Look Again, bonprix, Curvissa and WITT.

FGH hopes it will enhance the retail experience for more than two million customers across the UK.

The move follows a £4million investment by Opus into its internal IT functions and becoming the first UK company to join Quadient’s ‘Digital Now’ program.

Sales & Marketing Director for Opus Trust Communications, Richard Farmer, comments: “FGH put their customers first and have an innovative approach, which has obvious synergies with Opus Trust’s vision, mission and strategy. Adding FGH to our portfolio of retail clients is further confirmation of our ability to work in partnership with our clients, utilising our OPUS CX technology suite to help them deliver even better customer experience through well-planned, well-executed digital transformation.”

“Partnering with FGH not only reinforces Opus Trust’s position as a trusted partner to the retail sector, but it also highlights how our technical omnichannel capabilities can have a transformational impact on organisations across multiple sectors.”

Jillian Maskill, head of customer experience for Freemans Grattan Holdings, said: “As a group that trades under a wide range of leading brands with a customer first mantra, we knew that we had to partner with a credible and capable organisation who we could trust to meet with our customers’ evolving expectations and preferred methods of communication, whilst delivering a seamless transfer of existing services.”

“Throughout a detailed competitive tender process, the Opus Trust Communications team not only gave us confidence in their ability to meet our technical brief, but also demonstrated their commitment to strive for exceptional customer experiences on behalf of their clients and our customers.”

“Our teams have worked closely together to meet tough go-live deadlines, resulting in the slick on-time transfer of existing services.”