WYKE darts star Joe Cullen continues to win the hearts of Bradfordians and beyond.

That is because he is donating his match-worn shirt from Tuesday night's narrow PDC World Darts Championship defeat to Michael Van Gerwen in honour of a true West Yorkshire great.

Cullen is a self-confessed rugby league fanatic, and admits to being inspired by former Leeds scrum-half Rob Burrow, and his brave battle with Motor Neurone Disease.

Burrow Seven is a unique fundraising campaign for rugby league legend Burrow, which aims to raise money for his Fight Back Fund with the MND Association.

And Cullen has confirmed that all the money raised from the shirt auction will go to Burrow Seven.

All you need to do is send a tweet with the hashtag #CullenShirt, along with the amount you want to bid, just so Cullen can see it.

The Bradfordian has confirmed that he will be taking bids up until 8pm today (New Year's Day).