HERE is a glimpse of Zayn Malik as you’ve never seen him before – as Harry Potter.

The East Bowling-born singer has tweeted a picture of himself as a Harry Potter avatar, complete with the Hogwarts colours.

He is promoting the Harry Potter: Puzzles and Spells and urged his army of fans across the world to join him.

In the game, players can collect cards to complete the new, limited-time ‘Christmas in the Wizarding World’ album to earn a mythical Unicorn as their companion magical creature.

Bradford Telegraph and Argus: Zayn Malik's Harry Potter avatarZayn Malik's Harry Potter avatar

Later in the month, holiday decor and weather will turn Hogwarts into a wintry, wizarding wonderland as players encounter falling snowflakes on their gameboard that can be collected to earn rewards.

Bringing a bang to the festivities, brightly colored ‘Wizard Cracker’ boosts will drop into the puzzles unexpectedly, giving players the gift of an extra gem-clearing blast as they complete puzzles in this magical Match-3 game. 

The former One Direction star tweeted today: “New avatar customizations are coming, and here’s a sneak peek; What do you think? Looks like me?”