BRIGHOUSE-based communications agency Faith PR has been appointed by Tom Maxwell, the CEO and managing partner of multi-million pound automotive business Twisted-USA Group to help raise his profile both regionally and nationally.

Faith PR will handle the 25-year old businessman’s personal PR activity to increase his public profile as well as driving brand awareness of the companies he heads up within the Group - Twisted US, Twisted Middle East, and Twisted EV.

Mr Maxwell acquired the brand licenses from Twisted founder Charles Fawcett for North America, the Middle East, and electrical vehicles globally in April this year after securing a seven-figure investment to build on the international following of the Twisted brand and increase its sales of modified Land Rover Defenders around the globe. Prior to this he was director of Twisted’s US operations.

Since launching Twisted-USA Group as an independent company six months ago with just one other employee, the enterprise now boasts over 30 staff. To date, the business has achieved over $3million in sales and is on target to do over $7.5million in its first 12 months.

Faith PR will work alongside Mr Maxwell to demonstrate his passion, skill, and determination to grow the Twisted brand globally.

Mr Maxwell said: “I’m excited to start working with the Faith PR team. I have seen the results they deliver for clients, both here in Yorkshire and on a national and international scale and I am impressed.

“Having worked with Twisted for several years, their understanding of the brand and the motoring industry paired with their knowledge of the media is invaluable. Their recent move to expand digitally also aligns perfectly with my vision for the Twisted brand.”

Stefanie Hopkins, founder and managing director of Faith PR, said: “This a fantastic win for Faith PR, Tom is an ambitious individual and, coupled with our expertise in both traditional and digital PR, I’m sure this will be a winning partnership.

“The team is excited to be working with such an innovative brand and can’t wait to get stuck in helping to raise Tom’s personal profile and that of the Twisted brand.”

Faith PR is an award-winning PR, social media, and communications agency, working with local, national, and global businesses and organisations across consumer and B2B sectors.

Its client list includes Approved Food, Thornton & Ross, Red Diamond Executive Headhunters and World Kinect Energy Services.