A LINGERIE firm has celebrated 15 years of trading in style by winning a prestigious national award.

Belle Lingerie, based in Chain Bar Road, Cleckheaton, has been named ‘Best Specialist E-tailer’ in the Underlines Magazine Best Shop Awards.

Launched in 2007, the Stars Underlines Best Shop Awards are the only independent recognition of excellence in intimate apparel, swimwear and legwear retailing in the United Kingdom.

Adam Dutton, head of marketing and e-commerce at Belle Lingerie, said: "It is an honour to be recognised for all the hard work that has been put into Belle Lingerie this year - ensuring that our valued customers have had a continuous, wide choice of beautiful and perfect-fitting lingerie, at fantastic prices, throughout the pandemic.

Building Belle Lingerie to the success it is today has involved 15 years of hard work and a great team who are always pushing Belle forward

"We are so grateful for our success as it has allowed us to expand our team and recruit throughout the pandemic.

"We would like to thank Underlines Magazine for awarding us Best Specialist E-Tailer and our team are over the moon with the result.

"It’s the hard work of our dedicated team who have pushed us to where we are today.

"We are excited to see Belle Lingerie progress further in the new year."

Bradford Telegraph and Argus: Belle Lingerie staff celebrate their award triumphBelle Lingerie staff celebrate their award triumph

Belle Lingerie is now the UK’s largest, independent retailer of lingerie and swimwear despite humble beginnings.

Managing director Janine Dutton began selling quality lingerie and swimwear from her own home 15 years ago, while now the company has two warehouses and employs 20 people.

Over the years, the range of products has expanded drastically and now includes exceptional brands including Prima Donna, Curvy Kate, Empreinte, Coco De Mer, Parfait and Triumph.

Mr Dutton added: "We understand the difficulties of finding exceptional fitting lingerie at a great price and I guess some of our success can be attributed to this.

"Our sole aim is to give every woman, lingerie and swimwear she feels confident in, no matter her cup size or her budget.

"Our purpose has always been clear, to bring together the highest quality lingerie and swimwear brands along with the convenience of finding all of your favourite brands in one place.

"This is why Belle Lingerie has become the huge success it is today."

Meanwhile, Belle Lingerie set-up an offshoot to its main brand in September this year.

'Sexy Belle' describes the new website's mission as offering "sexy, for everybody".

It will stock a wide range of sexy lingerie and nightwear, as well as a size-inclusive range of the clothing (from A-J cup).

There will also be adult toys and accessories available to buy.