TWO new retailers have been confirmed for The Broadway shopping centre in Bradford, with a third in the final stage of discussions.

Telecommunications provider O2 and gaming retailer GAME ON are both set to open their doors in time for the festive period.

The third retailer, which will hopefully join the two new stores, is described as "another national high street brand".

Bradford Telegraph and Argus: A new O2 store is to open in The BroadwayA new O2 store is to open in The Broadway

In addition seasonal pop up store, Calendar Club, is also opening in the centre until early 2021.

Ian Ward, general manager of The Broadway, Bradford said: “The pending arrival of the O2 store and GAME ON to The Broadway marks the beginning of a really exciting time for the Centre. A huge positive step for retail in the region, we’re delighted to see the teams fitting out units ready for the festive period.

“We’re in the throws of a real shift as retailers and customers acclimatise to the new processes when shopping. There is increased confidence in retail and we can also announce that we are in the final stage of discussions with another national high street brand ready to make The Broadway its home.”

Chris Tongue, head of operations at BAK Limited, the franchise for O2, said: “We’re delighted to be showing our commitment to Bradford by opening our second store in the city and creating new jobs in the region. We pride ourselves on offering the very best telecommunications service for customers and are excited to showcase one of the north’s first new design concept O2 stores.”

O2 is opening a state-of-the-art store in the centre, opposite the food court on Charles Street mall. One of the first stores of its kind in the region, the O2 store will offer customers a range of mobile phones, mobile broadband services and SIM only deals. With more space and displays, dedicated business hub and O2 Guru service helping consumers make the most of their tech devices.

Bradford Telegraph and Argus: Gaming retailer GAME ON is opening in The Broadway shortlyGaming retailer GAME ON is opening in The Broadway shortly

Independent gaming retailer GAME ON will be located on Petergate Mall opposite H Samuel jewellers. It offers a range of games, consoles and accessories alongside American style confectionery. Staff will also offer expert advice about upcoming gaming technology.

Opening dates for O2, Game On and the additional retailer will be announced in due course.

In August The Broadway announced further details of the lease signed with Brazilian bar and restaurant Estabulo Rodizio.

The restaurant is taking a prominent spot on Charles Street, with a large 7,697 sq ft unit that has been left empty since 2018.