SKIPTON Building Society has extended its working social media customer services hours as the volume of conversations double.

Skipton’s social media team will now be on hand to support customers and queries; Monday to Friday 8am to 10pm and will also be available Saturday and now Sunday from 9am to 6pm.

With the ongoing Covid-19 pandemic, Skipton has seen a seven per cent increase in digital interaction this year as the lockdown measures encourage customers to take their queries and conversations online. Since the beginning of 2020, Skipton’s social media team received approximately 7,000 messages, compared to 3,000 a year ago.

Claire Davey, head of direct distribution, said: “In the current environment it's important now more than ever to offer the vital support through digital means. We are seeing the behaviour of our customers change and they are now becoming more comfortable with using digital platforms in all walks of life and as a result we have seen our social interactions rise from 23 per cent to 30 per cent since the beginning of the year.”