A MULTI-award-winning music promoter and media consultant based at East Morton has launched a British Asian radio station.

The venture is the first of its kind in the UK for independent artists, musicians and rappers.

Behind the initiative is Sabir Hussain, aka Saby Khan, who has been a promoter for the likes of Black Eyed Peas.

Support is being provided by Yorkshire Business. And funding is coming from Westminster, Manchester and Leeds city councils.

Saby says the radio station – which will reach an international audience – is designed to give young people, from deprived areas in particular, a chance to showcase their musical talents via an online platform.

He has also worked alongside the police on the project, in the hope it will help divert youngsters away from a potential crime path.

"This has been one of my biggest projects during 25 years in media and arts," said Saby, a former Leeds University student.

"I'm privileged and honoured to have had support with the project from the police and Westminster, Manchester and Leeds councils.

"It's always great to work side by side with others to help young people. This gives youngsters the opportunity to learn new music genres, as well as film development.

"Also, we shall be promoting interfaith and how we can develop peace and harmony within the community.

"As well as my career in media and arts I also spent 12 years working as a civil servant for the UK Government and I like to combine my skills to support young people from deprived areas to achieve success."

To submit your new music release, visit britishasianradio.com or call 07534 566667.