VIEWERS of the new Channel 5 series All Creatures Great and Small have been flocking to Welcome to Yorkshire’s website

Since its premiere on Tuesday, September 1, the hit TV adaptation has been a ratings winner.

Based on the best-selling Dales tales from much-loved Yorkshire vet James Herriot (real name James Alfred ‘Alf’ Wight) and set in Yorkshire Dales locations, including Grassington, Bolton Abbey Estate and Ripon Racecourse, the series showcases some breathtaking sights in county and fans are keen to find out more.

Welcome to Yorkshire website traffic has seen a 75 per cent increase year on year for September to, with its Yorkshire Dales pages showing a 90 per cent rise in views for September 1 to September 16 compared to the same period last year, as well as Grassington (location for the All Creatures Great and Small village of Darrowby) pages showing a massive 187 per cent increase in page hits, peaking on September 1, the TV transmission date of episode one.

Welcome to Yorkshire chief executive James Mason said: “The power of TV and film shot in the county and its impact on audiences across the globe is colossal. Visitor numbers to Yorkshire increased rapidly pre-COVID-19, following the success of hit productions such as Gentleman Jack, Victoria and Downton Abbey.

"All Creatures Great and Small captures a positivity and a love of the awe-inspiring outdoors, which is welcome now more than ever. It’s no surprise that after seeing Yorkshire on screen, people then want to experience its beauty and drama first hand, which is a real positive for tourism businesses and also as an incentive to encourage people to not only choose Yorkshire as a place to visit, but to live, work and study.”

Interest in the county from American audiences is also set to increase in 2021 when All Creatures Great and Small will be seen across the USA.

All Creatures Great and Small has been Channel 5’s biggest success, in terms of TV share, at 25 per cent, leaping to the top of all the channel’s productions since 2006, when Celebrity Big Brother reached 21 per cent.

The show also includes Harry Potter star Matthew Lewis, who grew up in Horsforth and attended St Mary's Catholic School in Menston. He plays racehorse owner Hugh Hulton in three episodes.

Welcome to Yorkshire has linked up with Screen Yorkshire through a new website to provide click-through information on offering things to do and places to stay at filming locations in Yorkshire.