SIX colleagues from Bingley-based fashion retailer Damart are modelling its charity T-shirt as part of the company’s latest campaign to raise vital funds for Breast Cancer Now.

The women, from different departments across the business, represent the journey of Damart’s ‘Think Pink’ T-shirt and the involvement of the fashion retailer’s staff, from inception to marketing the top, which is on sale this month.

Modelling the vest is :

Damart's Customer Service Adviser Sian Hamilton (above)


Bradford Telegraph and Argus:

Online Trading Co-ordinator Emma Stephenson

Bradford Telegraph and Argus:

Janet Burgess and Sheila Nelson, who both work in the Logistics department

Bradford Telegraph and Argus:

Homewear and Footwear Range Manager Janet Peacock

Bradford Telegraph and Argus:

Graphic Designer Shannon McCarrick

The Think Pink models will feature on Damart’s website, in catalogues and on its social media channels, raising awareness for Breast Cancer Now’s TLC message - Touch, Look, Check.

One of the models, Emma Stephenson, said: “We all know someone who has been affected by breast cancer, so it’s really important we help to raise awareness of the disease and its symptoms to help aid prevention. I hope Damart colleagues getting together to model the top will inspire customers to buy one of our Think Pink T-shirts this season to help contribute towards the fundraising efforts of Breast Cancer Now.”

The campaign will be publicised throughout October in support of Breast Cancer Awareness Month.

Damart’s Think Pink charity T-shirt comes in sizes 8-28, priced from £19, available from A £5 donation will be made to Breast Cancer Now from the sale of each item.

Damart has already raised more than £200,000 for Breast Cancer Now with sales of limited-edition products.