A CAMPAIGN has been launched that could help save the lives of babies during the coronavirus pandemic.

The Bradford Partnership, which works to safeguard children in the district, says the Covid-19 lockdown can make it especially difficult for anyone coping with the challenge of caring for a new born infant.

Often new parents would be able to call on the support of other family members, such as grandparents, or take time out with support from others and get out and about with the baby.

Self-isolation, social distancing restrictions on activities which might lessen stress, like sports, social engagements and entertainment, and restrictions on parent and baby groups and classes, and baby clinics, might all add pressure.

The Partnership understands that mums and dads who can’t calm their baby can feel helpless, or think they are a poor parent. When this happens some people feel they are going to tip over the edge. They can become so angry and frustrated they act on impulse and shake their baby.

“Shaking or losing your temper with a baby is very dangerous and can cause blindness, learning disabilities, physical disabilities or even death,” the Partnership says.

Using the message Babies Cry, You Can Cope, a four step approach using the word ICON is designed to give parents a strategy for managing a crying infant.

Jane Booth, Independent Chair of the Partnership, said: “A baby’s cry is designed to get our attention. Unfortunately, when a parent is very stressed or anxious it can cause an over-reaction that can sometimes lead to physical abuse.

“The ICON approach sets out clear steps parents can take that will relieve pressure so that they don’t find themselves in a position where they shake or strike an infant. It’s about providing support at a time when people can’t always get help in their community because of social distancing.”

Cllr Adrian Farley, Bradford Council's Executive Member for Children and Families, said: “Bringing up young children can be stressful, and we know that coronavirus (Covid-19) is putting families under additional strain.

“This initiative helps to provide parents with helpful ways to try and stop a baby crying and advice on what to do if they can’t.”

The Partnership says babies can cry for no particular reasons or because they are hungry, tired, wet/dirty or unwell.

Don’t get angry with your baby or yourself. Put the baby in a safe place and walk away so that you can calm yourself down by doing something that takes your mind off the crying. After a few minutes when you are calm, go back and check on the baby.

Parents can visit Bradford Council's Early Year's advice website for more information.