NASSER Malik, Chief Executive of Malik House, has shared his insight into the district.

It’s part of the Give Bradford 100 Club - the campaign helps the Give Bradford charitable foundation source funding, which is then handed out to local community groups and good causes.

Here, Mr Malik outlines his passion for the district...

• What is your favourite thing about Bradford?

Bradford has a wonderful heritage, great nature on our doorstep, and marvellous buildings. We also have great food. I think we need to tell the world, which incidentally I regularly do from Europe, Middle East, Pakistan, and China too!

• What’s your ideal day out in Bradford?

Racketball at my club in Heaton, an Anglo Pakistani Nashta (breakfast) in any of the wonderful restaurants in the City. Maybe a 9-hole round of golf, and evening with friends or family either in or out.

• what is the best lesson you have learnt in business?

I've been very fortunate in life - having a comprehensive education in Bradford, then degree in Leicester, then MBA in Bradford. This education opened up many opportunities. I've always been keen to work hard, and try identify new trends. I've managed over 1,500 people across 3 continents and a key theme is to recruit good quality people and give them direction but space to develop... (or sink). I also think change is not just good, it's essential for progression.

• What single thing do you think could help the city?

I think honesty and acknowledgement of where we are and how we got here. Poor performance should mean people are moved on and out. There is tremendous potential in the city but also serious challenges.

• What inspired you to join the 100 Club?

Craig Burton! A wonderful mate of 30 years!

• What community issues are important to you?

All initiatives that support the disadvantaged to provide opportunities, and community cohesion. There are still way too many barriers, many of which minority communities need to work on.